BEVERAGE / BRAND WORLD
CONCEPT PROJECT /
2026
STILL® — OFFDAY
THE PROJECT AT A GLANCE
SERVICES
BEVERAGE / BRAND WORLD
TIMEFRAME
6 weeks
PROJECT TYPE
Self-initiated studio concept
01 / THE CHALLENGE
The drinks aisle is loud. OFFDAY needed to stand out without trying to be the loudest thing on the shelf. The brief: make a low-sugar soda feel like a good time.
02 / THE DIRECTION
We built the identity around the feeling of clocking off. A condensed wordmark, punchy orange and blue, and spontaneous photography give the brand an easy, unmistakable energy.
A CLOSER LOOK / OFFDAY
EXPLORE THE PROJECT
OFFDAY / The visual world
OFFDAY / Detail study
03 / WHAT WE CREATED
Brand positioning
A relaxed brand positioning built around spontaneous, everyday moments.
Visual identity
A condensed wordmark and vivid orange-and-blue palette with an unmistakable voice.
Packaging system
A cohesive can design system that brings the identity onto the shelf.
Campaign direction
A playful photographic direction combining the product, citrus, and bold colour.
NEXT PROJECT
FORMA
Care, without the clutter.
