CULTURE / MOTION EXPLORATION
CONCEPT PROJECT /
2026
STILL® — LOOP
THE PROJECT AT A GLANCE
SERVICES
CULTURE / MOTION EXPLORATION
TIMEFRAME
Ongoing
PROJECT TYPE
Self-initiated studio concept
01 / THE CHALLENGE
A self-initiated exploration: how can a single form become a flexible identity without ever needing to settle into one fixed logo?
02 / THE DIRECTION
A reflective ribbon becomes the starting point for an evolving visual language. Chrome surfaces and a saturated blue world give a simple gesture depth, light, and personality.
A CLOSER LOOK / LOOP
EXPLORE THE PROJECT
LOOP / The visual world
LOOP / Detail study
03 / WHAT WE CREATED
Visual exploration
Studies of a single ribbon form as an evolving visual signature.
3D art direction
A chrome-and-blue material direction exploring reflection, light, and depth.
Motion principles
A set of movement principles for how the form can transform over time.
Identity studies
Identity explorations showing how one gesture can support a flexible visual language.
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